66°North collaborates with Benjamin Hardman on the ‘Mælifell’ fisherman hat
Icelandic outerwear brand 66°North have collaborated with their long-term ambassador, outdoor explorer, and photographer Benjamin Hardman, on a limited-edition hat that sits within the brands new AW23 collection.
After being captivated by the extremes of Icelandic nature, Benjamin moved to Iceland from Australia over 5 years ago. He began working with 66°North as he adjusted to a life in the cold, and quickly became part of the brands extended family. Benjamin was fore frontal in the 66°North tent collaboration with German camping gear innovator, HEIMPLANET, and regularly creates content for 66°North. It was therefore the opportune moment to create a product together.
“After almost a decade living in Iceland, there are two things I can safely say have been with me every day. My camera and a beanie. The inspiration for this beanie comes from the form and colour of my favourite volcanic mountain in Iceland named Mælifell. An obsession with finding the right fit and materials for both outdoors and in urban environments led us to choose a classic blend of wool and synthetic fibres. Warm, soft and breathable without overheating.
After several design revisions, we landed on what I believe to be the perfect versatile fit with adjustable roll length for many head shapes and sizes. To launch this collaboration we will be releasing the Mælifell beanie in a moss green colour way as a tribute to the mountain itself.”
– Benjamin Hardman
The Mælifell beanie is named after Benjamin’s favourite mountain in Iceland. The hat sits on top of the head, ending just above the ear and is made from a wool blend fabric. The hat will launch in stores and online from the 6th of September and priced at £50.